Its transit ad campaign, which started running in July, depicts a wide variety of people, Ness said. The twins, now 16 months old, love chasing each other around the house, wear the same clothes and share an obsession with Elmo. UCare, a nonprofit, community-based health plan, serves people in Minnesota and Wisconsin. Aiden and Ethan Dvash-Banks were born four minutes apart. “Our brand’s tagline is ‘Health care that starts with you.’ It’s not ‘Health care that starts with some of you,'” said Dan Ness, the company’s marketing director. U Care, a nonprofit Minnesota health plan, recently started putting ads on city buses featuring a lesbian couple holding hands and a message that reads, “Health care that starts with: Kate and Louisa.”
Some businesses are starting to change their approach. Boyfriend twins are the colloquial term for two men in a romantic relationship who bear uncanny visual similarities to one another, rendering them virtually identical minus the obvious signifiers, of course Brandon has light-brown hair whereas his boyfriend Brendan has dirty-blond hair Steven’s eyes are blueish-green unlike his partner. Same-sex marriage is legal in Minnesota and 11 other states. Minnesota Public Radio News reported Thursday ( ) that those marketing campaigns tend to be more over social media than a mass market medium such as television. While companies in Minnesota and elsewhere cater to lesbian, gay, bisexual and transgender customers, efforts to court their business are not as obvious to the general public. PAUL, Minn.-Even as gay marriage becomes legal in more places, corporate America has been slower to feature gay couples in advertising plans. A COUPLE who lost their baby girls to a rare disease are organising a rock night to raise funds for the Simpsons Special Care Babies charity.
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